Brief:

Challenge:

Results:

  • To use innovation to showcase the capabilities of the Mate 10 Pro/Porsche design.

  • To live stream on Facebook and reach a minimum of 10 000 viewers.

  • In a six-way pitch LM&P was appointed only three weeks prior to the event.

  • The event trended positively on social media in South Africa.

  • Over 200 000 viewers were reached within the first hour of the event.

  • The event was a major success, exceeding client’s expectations.

  • All devices sold out within the first week.

Huawei

 Mate 10 Pro