Brief:

Challenges:

Result:

  • To implement an event that can showcased Absa's corporate and business offerings to clients in order to retain their loyalty.

  • Year 1: Implement Johannesburg, Cape Town and Durban events simultaneously via a live feed from Johannesburg.

  • Year 2: Implement the roadshow to all nine provinces within a period of two months.

  • Both years' events exceeded client's expectations.

Absa Business Bank

National Customer Roadshow