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Brief:
Challenges:
Result:
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To implement an event that can showcased Absa's corporate and business offerings to clients in order to retain their loyalty.
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Year 1: Implement Johannesburg, Cape Town and Durban events simultaneously via a live feed from Johannesburg.
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Year 2: Implement the roadshow to all nine provinces within a period of two months.
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Both years' events exceeded client's expectations.
Absa Business Bank
National Customer Roadshow
ABSA (10)
Picture6
ABSA (26)
ABSA (10)
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