Brief:

Challenge:

Results:

• To design and implement a fully functional working kitchen.

​​

• To implement food demos throughout the day with audience interaction.

​​

• To host a gourmet media breakfast that facilitated celebrity chef interviews.

• To build a fully functional kitchen in a venue that had no infrastructure.

• Increased media coverage.

​​

• Increased chefs' popularity due to audience interactions.

​​

• LM&P retained for four consecutive years.