Brief:

Concept:

Result:

• To visit 10 universities countrywide to promote the student Silver Account and facilitate account signups.

   An Absa Student Silver Zone complete with:

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• Free branded goodies

• Free Wi-Fi for social media

• Competitions and Music talent searches

• Remote sign-up stations (Acquisition)

• Live performances by celebrity artists

• Sign-ups per day per university exceeded the annual in-branch sign-ups for both 2016 and 2017.