
Brief:
Concept:
Result:

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To visit 10 universities countrywide to promote the student Silver Account and facilitate account signups.
An Absa Student Silver Zone complete with:
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Free branded goodies
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Free Wi-Fi for social media
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Competitions and Music talent searches
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Remote sign-up stations (Acquisition)
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Live performances by celebrity artists
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Sign-ups per day per university exceeded the annual in-branch sign-ups for both 2016 and 2017.
Absa
Student Intake
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