Brief:

Concept:

Result:

  • To visit 10 universities countrywide to promote the student Silver Account and facilitate account signups.

   An Absa Student Silver Zone complete with:

​

  • Free branded goodies

  • Free Wi-Fi for social media

  • Competitions and Music talent searches

  • Remote sign-up stations (Acquisition)

  • Live performances by celebrity artists

  • Sign-ups per day per university exceeded the annual in-branch sign-ups for both 2016 and 2017.

Absa

Student Intake

1/6